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Multiplayer action RPG Marvel Heroes is only a year old, but it’s already being rebranded. As Marvel Heroes 2015. Someone needs to tell Gazillion that it’s 2014. But if this is how Gazillion wants to celebrate the one year anniversary of Marvel Heroes, then who am I to rain on its parade?

Come July 4th, which I believe is also some sort of holiday in the land across the Atlantic, Marvel Heroes becomes Marvel Heroes 2015. The new-old game will have improvements across the board and new end-game raid content for veteran heroes.

“Marvel Heroes 2015 nicely represents everything we have accomplished and intend to accomplish with one name,” said David Brevik, CEO of Gazillion. “We’ve come a very long way since our original launch a year ago, and the now imminent release of Marvel Heroes 2015 alongside our massive anniversary celebrations marks the beginning of something even better. Whether it’s defending the X-Mansion or recruiting your favorite superhero as a Team-Up, we’re excited to continue delivering on our community’s expectations. We truly believe we put more improvements into our game than any other iterative release out there. The 2015 moniker reaffirms our commitment to keep doing it.”

I reviewed Marvel Heroes at launch and found it to be a by the numbers ARPG with badly thought out multiplayer. I stuck around for a month or so, but then went elsewhere for my superhero kicks.

I did return earlier this year, and found the game greatly improved, but not so much that it could steal my attention from Diablo. If you’ve exhausted Blizzard’s offering, however, you could do a lot worse than Marvel Heroes, especially since it’s free.

Cheers, IncGamers.

Four times a week, David Brevik streams himself on Twitch while he plays Marvel Heroes 2015 and interacts with fans. Sometimes he’ll fight with them, like when he took control of an overpowered cow and laughed hysterically as his enemies fell like dominoes. Other times, when he drinks a little too much whiskey, he might slip about an upcoming announcement or two.

Brevik isn’t your typical CEO.

The veteran developer best known for creating Diablo oversees Gazillion Entertainment, the studio behind the free-to-play Marvel Heroes 2015. The massively multiplayer online action has players fight together as superheroes and villains from the pages of Marvel’s comic books. Gazillion has an active relationship with its diverse community, which is a mix of MMO fans, diehard comic book readers, and a casual audience who’re perhaps more familiar with Marvel through its blockbuster films. In addition to Twitch streams, the company regularly keeps up with them on forums, YouTube, and other social media.

But the studio hasn’t always been this open with its players — it learned how to do so after Marvel Heroes’s 2013 release. GamesBeat met with Brevik at this year’s Game Developers Conference to talk about the tumultuous journey of maintaining a live game and how the company quickly adapted to its many problems.

Above: Bosses appear without warning in Midtown Manhattan.

Road to redemption

The “2015” title is a bit presumptuous. It implies that each new version will be better than the last, or at least introduce dramatic updates and features. Fans will expect Marvel Heroes 2016 to be an improved version of 2015. When I brought this up, Brevik didn’t sound too bothered by the pressure the “2015” brings.

“I guess it puts pressure on us. As long as you plan for it, I think everything [will work] out fine,” he said.

The new moniker is a simple but effective way to show how far Marvel Heroes has come since debuting in June 2013. It received mediocre review scores, with fans sharing many of the same complaints as reviewers. They didn’t like the way you earned new characters (tokens that randomly dropped during battle), the limited content, and the prohibitive real-world prices for heroes and items in the in-game store.

Above: Gazillion Entertainment CEO David Brevik

Brevik believes they could’ve fixed a few of those problems if they listened to their hardcore players earlier. Gazillion was too busy trying to meet its deadline to pay attention to what fans were saying from the betas.

“We were so focused on getting to that finish line that we pushed [player feedback] to the side and said we’ll deal with that later,’’ Brevik explained. “When in actuality, we should’ve been listening better to them at that time because there were probably some simple things that we could’ve [fixed] to avoid some of the mistakes at launch.”

Instead of getting discouraged about the lukewarm reception, the developers vowed to make a better game. To improve their communication efforts, they opened up the forums to all 150 employees and established a responsive social media presence. It was important for them to not only listen to feedback but to also act on it. Within a year’s time, they addressed many concerns with sweeping updates.

Among other things, they cranked out new modes, got rid of the random character drops (now you can buy them with in-game currency), and lowered the overall prices of microtransactions.

Gazillion felt the changes in Marvel Heroes were so big that it deserved a relaunch. It rebranded the game as Marvel Heroes 2015 on its one-year anniversary last summer. Press outlets who chose to re-review it gave the new iteration much higher marks (its average Metacritic score rose to 81). And now that they proved they were willing to change, positive comments started to pour in from the community.

Above: The Winter Soldier sports his costume from the second Captain America film.

The story isn’t uncommon

Drastic as it is, Marvel Heroes’s turnaround isn’t unique. Another high-profile online-only game, Blizzard Entertainment’s Diablo III, had a similar arc. It only overcame a disastrous, buggy launch after numerous changes and an expansion. Since Brevik had a hand in both franchises, I asked him if these stories reflect the challenges that come with the games-as-a-service business.

For him, they’re just a normal part of game development.

“People forget that this exact same thing happened with Diablo II,” said Brevik. “When Diablo II came out, it was well received but it wasn’t like, ‘Oh my god, this is great!’ It wasn’t until the expansion a year later that really made a big difference. There were a bunch of mechanical things that we fixed in the expansion that made it a lot better. Since they were only a year apart, people blend them together in their heads. …

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“I think this is common with all games. Once you put out something — It’s really difficult to actually make a game, put it out, and have it be great.”

Today’s technology allows Brevik and his team to rapidly add content to Marvel Heroes, something he wished he could’ve done 15 years ago.

“It made me very sad when I couldn’t fix the things that I wanted to fix in Diablo II because we were saving all the content for the expansion,” he said. “One of the reasons why I enjoy playing [Marvel Heroes] and getting feedback is when I experience it, I can go back to the office and talk about stuff [that we can fix]. Nothing can’t be changed. It makes it a really exciting time to be a developer and get this instant feedback through lots of line of communications: from Twitter to Twitch to forums, Reddit threads, whatever.”